LETTER OF THE “WHY”

Having a reason of doing something has always been a factor of success to me.

Why I should do this? Why should I put so much effort into something that is going to take years to eventually come back to me? What is it that pushes me to face my limits and break my own barriers.

If I think “big picture”, the answer is “Why not?”. There is no rational explanation why I would do it if not simply because I want to do it.

But if I want you to relate to me, the answer is because I want to have an impact, and as cliché as it might sounds, I want this world to become better. I believe in the evolution, searching for new answers, I believe there is more to discover. This gives me the fuel to become the best I can possibly be. It truly works on it has a real positive impact on people around me.
I want to share my beliefs and have an impact on others and always being inspired by others… And the truth is… We all want that.
Everyone wants to have an impact. This is part of the definition of the human being. Our nature wants us to feel important, so we give and receive to others a as dialogue.

I best way I found to push myself to give the best I can in every situation, lies in this two words:

  • PLAY
    You must do what you love to overcome the difficulties of the process.
  • HARD
    You must do it with the strongest intensity you can, like if today was your last day, in order to create this momentum and keeping it rolling faster and smoother.

I created this brand to bring truth, values and faith in my game, to keep me on track toward a successful and fulfilled life I want. There is no finish line, it’s a constant beautiful evolution. And I know we are so many, riding this journey, so I wanted something that represent people like us.

PLAY HARD is something that can easily be related to, especially for anyone who pushes himself/ herself to him/ her limits to become better at something.

When you do the thing – no matter what it is – that you love and manage to create a living around it, it reveals the greatness within you.

PLAY HARD is here to acknowledge it and to help you to share what you have to give.

I (WE, as a community) believe in your potential.

PLAY HARD

LETTER OF THE “WHY”

Having a reason of doing something has always been a factor of success to me.

Why I should do this? Why should I put so much effort into something that is going to take years to eventually come back to me? What is it that pushes me to face my limits and break my own barriers.

If I think “big picture”, the answer is “Why not?”. There is no rational explanation why I would do it if not simply because I want to do it.

But if I want you to relate to me, the answer is because I want to have an impact, and as cliché as it might sounds, I want this world to become better. I believe in the evolution, searching for new answers, I believe there is more to discover. This gives me the fuel to become the best I can possibly be. It truly works on it has a real positive impact on people around me.
I want to share my beliefs and have an impact on others and always being inspired by others… And the truth is… We all want that.
Everyone wants to have an impact. This is part of the definition of the human being. Our nature wants us to feel important, so we give and receive to others a as dialogue.

I best way I found to push myself to give the best I can in every situation, lies in this two words:

  • PLAY
    You must do what you love to overcome the difficulties of the process.
  • HARD
    You must do it with the strongest intensity you can, like if today was your last day, in order to create this momentum and keeping it rolling faster and smoother.

I created this brand to bring truth, values and faith in my game, to keep me on track toward a successful and fulfilled life I want. There is no finish line, it’s a constant beautiful evolution. And I know we are so many, riding this journey, so I wanted something that represent people like us.

PLAY HARD is something that can easily be related to, especially for anyone who pushes himself/ herself to him/ her limits to become better at something.

When you do the thing – no matter what it is – that you love and manage to create a living around it, it reveals the greatness within you.

PLAY HARD is here to acknowledge it and to help you to share what you have to give.

I (WE, as a community) believe in your potential.

PLAY HARD

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